Carrie Cason Named Engel & Völkers Land and Ranch Advisor in Florida
Carrie Cason of Engel & Völkers Tallahassee and Engel & Völkers Gainesville has been accepted into the Engel & Völkers Land and Ranch Group as a Land and Ranch Advisor, a specialized network within Engel & Völkers focused on representing significant land assets including farms, ranches, equestrian properties, sporting and recreational land, and generational acreage.
This recognition reflects Carrie Cason’s more than 25 years of experience in North Florida real estate and her track record representing buyers and sellers of notable land, luxury, and legacy properties throughout the region. Through the Engel & Völkers Land and Ranch platform, properties benefit from specialized marketing, collaboration among experienced advisors, and exposure to qualified buyers both nationally and internationally.
For landowners across Gainesville, Tallahassee, St. Augustine, Jacksonville, Ponte Vedra, Amelia Island, the 30A Beaches, Ocala, and the broader North and Central Florida region, this specialized platform creates a stronger opportunity to position farms, ranches, equestrian estates, sporting properties, and significant acreage to the right audience.
A Career Built in Real Estate
Carrie Cason earned her real estate license in 1996 and has spent more than 25 years working in real estate and related industries throughout North Florida. Her experience has spanned residential real estate, luxury homes, land sales, investment properties, second homes, commercial transactions, and development related projects.
Real estate has always been part of her life. Her father was a residential contractor, and she grew up around construction, development, and land. Early in her career, Carrie and her husband Matt also owned and operated a residential construction company together, which gave her firsthand experience with building, land value, property improvements, and the practical realities that shape real estate decisions.
That foundation continues to inform how Carrie Cason evaluates properties, advises clients, and positions homes and land throughout North and Central Florida.
Experience Across Residential, Commercial, Land, and Luxury Real Estate
Throughout her career, Carrie Cason has continued to expand her expertise far beyond traditional residential sales.
During changing market cycles, Carrie and Matt gained extensive experience working with commercial land transactions and development projects, including single tenant commercial sites and commercial land tracts. These projects required a deeper understanding of zoning, land use, development potential, valuation, timing, and long term investment strategy.
Carrie later earned the CCIM designation. CCIM stands for Certified Commercial Investment Member and is one of the most respected credentials in commercial real estate. The designation focuses on investment analysis, market expertise, and complex real estate transactions.
Over the years, Carrie and Matt have also helped clients with investment properties, second homes, luxury homes, development opportunities, and a wide range of land related transactions.
Matt brings experience with single tenant development projects, commercial construction, residential construction, and general commercial real estate. Carrie brings more than 25 years of brokerage experience and local market expertise. Together with the Engel & Völkers Tallahassee and Gainesville team, clients benefit from a thoughtful, collaborative approach backed by real world experience.
Notable Land and Ranch Transactions in North Florida
Carrie Cason has represented buyers and sellers in several notable land and ranch transactions throughout North Florida.
These include the acquisition of Honey Lake Plantation, a 644 acre destination property featuring lodging accommodations, event facilities, and extensive recreational and hunting land.
She also represented the seller of Snooty Fox Farm, a historic thoroughbred farm that set a county record for equestrian property sales at the time.
Additional transactions have included the marketing and sale of Double Barrel Ranch along with several agricultural, equestrian, and recreational properties throughout the region.
Experience Representing Luxury and Legacy Properties
In addition to land and ranch transactions, Carrie Cason has extensive experience representing luxury properties throughout North Florida.
These transactions often involve clients who value privacy, discretion, thoughtful strategy, and a higher level of service. Marketing a luxury property, legacy estate, or significant landholding requires more than placing a property in the MLS or putting a sign in the yard.
Through the Engel & Völkers platform, Carrie and her team position properties through curated marketing, global exposure, and targeted outreach designed to reach qualified buyers.
Why Experienced Representation Matters
Selling significant property whether land, luxury real estate, or legacy family holdings often involves far more complexity than it appears.
Successful transactions depend on experience navigating pricing strategy, inspections, financing, land use considerations, timing, negotiations, and unexpected obstacles.
Carrie Cason’s experience across residential real estate, luxury properties, land sales, commercial transactions, and development projects provides the perspective needed to anticipate challenges and guide transactions to successful outcomes.
Why Land and Ranch Matters in North and Central Florida
North and Central Florida, along with South Georgia, are home to some of the most diverse land opportunities in the Southeast. The region includes agricultural land, recreational acreage, hunting properties, equestrian estates, farms, ranches, and long held family land.
Central Florida markets such as Ocala are widely recognized for equestrian real estate, but significant land opportunities extend throughout North Florida and the surrounding region as well. Buyers today are increasingly seeking properties that offer space, privacy, recreation, agricultural use, and long term investment value.
Through the Engel & Völkers Land and Ranch platform, Carrie Cason can collaborate with advisors across the network who specialize in similar properties, helping connect sellers with qualified buyers across the United States and internationally.
Land, Luxury, and Legacy Across North Florida
While land and ranch properties are an important part of Carrie Cason’s work, her practice continues to cover the full spectrum of real estate across North Florida.
Carrie Cason specializes in representing farms, ranches, equestrian properties, sporting land, and luxury estates throughout North and Central Florida, including Gainesville, Tallahassee, Ocala, St. Augustine, Jacksonville, Ponte Vedra, Amelia Island, and the 30A Beaches.
From the country to the coast, Carrie Cason helps clients with land, luxury, and legacy properties backed by more than 25 years of experience in the market.
As a seventh generation Floridian, land stewardship and agricultural heritage have always been part of her family’s story. Her grandparents and great grandparents were farmers who raised cattle, and that connection to the land continues to shape her perspective today.
Many of the properties she represents are more than real estate. They are family history, lifestyle, investment, recreation, and long term legacy.
Learn More About Engel & Völkers Land and Ranch
You can learn more about the Engel & Völkers Land and Ranch Group here:
https://www.evrealestate.com/
If you are considering selling a farm, ranch, equestrian property, sporting property, recreational land, luxury estate, or legacy property in North or Central Florida, Carrie Cason would welcome the opportunity to help guide the process.
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