Cason Iconic Group
We’ve had the privilege of representing some truly exceptional properties across North Florida, specializing in high-end luxury, waterfront estates, unique estates, and equestrian properties. With our combined experience in real estate, construction, and development, we bring a unique advantage to every transaction. From site selection to design, building, and marketing, we understand every facet of a property’s value—and how to position it for the right buyer.
From Tallahassee to Lake City, St. Augustine to Gainesville, Ocala, and everywhere in between, the Cason Iconic Group is your trusted partner in luxury real estate. We provide discreet, personalized service, ensuring a seamless and private experience from start to finish. Our deep market knowledge, strategic marketing, and expert negotiation skills allow us to deliver exceptional results while respecting the privacy and needs of our clients. No matter the property, we have the experience, resources, and global connections to get it sold.
As part of Engel & Völkers, we operate with competence, exclusivity, and passion, leveraging world-class marketing, strategic positioning, and unrivaled global reach to connect properties with the right audience. Our international network ensures that your home is showcased at the highest level while maintaining the discretion and exclusivity you deserve. If you’re thinking about selling, let’s connect. With our expertise, marketing power, and proven results, we don’t just list properties—we get them sold.
Record Breaking Sales

120 Acre Modern Mountain Estate
This 11,000 sq. ft. modern mountain home, set on 120 acres, offers a perfect blend of grandeur and comfort. Inside, the lavish interior showcases exquisite design, while the estate itself features a pool, tennis court, and a sprawling barn—truly offering everything you need. Carrie Cason held the listing and represented the buyer, closing at $4,250,000—the highest-priced single-family home sale in Columbia County, Florida to date.

Exceptional 325-Acre Horse Farm
325 acres, this premier Thoroughbred horse farm features lush paddocks, an 8-stall barn, a 3,300 sq. ft. home, and a pool. Combining functionality with breathtaking countryside views and majestic oak trees, this estate is a rare opportunity for those seeking space, beauty, and privacy.
Notable Sales

Honey Lake Plantation
Sold for $6,500,000. The Honey Lake Plantation Resort and Spa was a Southeast’s premiere destination for weddings, retreats, leisure time, meetings, and other special events. Representing 644 acres.

Expansive Ranch with Multiple Residences & Premium Facilities
Sold for $2,400,000. Exceptional ranch features multiple residences, a 10-stall barn, an automatic horse walker, a scenic pond, and a spacious outdoor pavilion. Designed for both functionality and beauty, this property offers ample space, versatility, and a picturesque setting for a true ranch lifestyle.

Luxury Arthur Rutenberg Estate in Gainesville's Premier Community
Located in one of Gainesville’s most prestigious communities, this nearly 6,000 sq. ft. Arthur Rutenberg estate sits on a beautifully landscaped acre and includes a private casita. Designed with entertaining in mind, the home boasts elegant open spaces, high-end finishes, and seamless indoor-outdoor living. Previously owned by a local sports figure, this exceptional residence offers the perfect blend of sophistication and comfort.

Southern Charm Estate with Guest House & Pool on 5 Acres
This stunning Southern-style estate exudes traditional elegance with its classic white façade, stately columns, and two-story design. Nestled on 5 acres, the property features a beautiful pool, a guest house, a gym, and an apartment above the garage, offering ample space and versatility. A perfect blend of charm and modern comfort, this estate is designed for both refined living and relaxed country elegance.

Grand Old World Estate in Exclusive Gated Gainesville Community
This 7,500 sq. ft. estate sits on 2 acres in one of Gainesville’s exclusive gated neighborhoods. Thoughtfully designed with high-end upgrades, this custom-built home features a private basketball court, a wine cellar, and exceptional finishes throughout, offering luxury, privacy, and space in a prime location.

Off Market Mediterrenane Estate sold thorugh Expert Networking
With a deep understanding of the market and a strong network, Carrie facilitated the sale of this breathtaking Mediterranean estate—nearly 8,000 square feet on 4 acres—by connecting the buyer and seller directly, without the property ever hitting the market.

Modern Lakefront Escape on Lake Santa Fe.
This stunning modern home on Lake Santa Fe offers expansive water views and a primary bathroom that feels like it’s floating above the lake. Designed for both relaxation and entertaining, the property features a fire pit, sleek architecture, and panoramic sunsets that paint the sky each evening.

Lake Front Retreat with Private Cove & Guest Residence
This stunning lakefront home offers a private cove, a spacious deck, and a separate residence—perfect for in-laws or guests. Designed for both relaxation and entertaining, this waterfront retreat provides the ideal balance of privacy, comfort, and scenic lake views.

Waterfront Retreat with Breathtaking Sunsets on the Gulf
Waterfront retreat offers stunning Gulf views, unforgettable sunsets, and a spacious dock with two boat lifts for easy access to open waters. The fenced property provides privacy, making it the perfect coastal escape.

Waterfront Elegance at Its Finest
Situated on the highly sought-after Kingsley Lake, known for its crystal-clear water and sandy shores just outside of Jacksonville, this newly constructed home in a gated community was a rare opportunity. Carrie represented the seller, leveraging expert marketing and local knowledge to showcase this exceptional waterfront property.